Context

Upflow has established strong business partnerships with several partners. In this note, we will focus on consulting partners, I.e. firms which provides value added financial or technology services to B2B companies. These are mostly 1) ERP consultants and 2) Financial service firms (accountants, externalized CFO, BPOs etc.).

Up until 2023, these partnerships were mostly focused on lead generation, going both ways.

➡️ Upflow sent opportunities to those firms when Upflow Merchants needed financial services (ERP implementation, bookeeping services)
⬅️ Partners could bring Upflow to their clients when a cash collection need was identified.

In 2022/2023, Upflow witnessed 2 trends:

Product: Significantly investments were made in the Product, making it richer, and as a result longer to implement. Example: Advanced analytics can now be heavily customized.
Target market: Upflow target market moved upmarket, into larger companies (now 10 to 500m revenues). This created a significant additional complexity, both in term of product requirement and internal product management on the Merchant side.

As of 2024, and further to successful pilots, selected partners now have an opportunity to provide more than only lead generation, but also professional services on top of the Upflow offering. This translates into consulting fees and revenues for the partners.

Objective of this note

This note aims at describing how professional services could be set up for partners in order to drive further value from our mutual clients, and how partners can drive further value from partnering with Upflow.

Offered Scope of Work

As of May 2024, Partners are offered the following scope of work on contracted Upflow Merchants. This scope of work will evolve over time, based on Upflow product roadmap and additional requirements from Merchants.