About our culture


šŸ§”šŸ½ā€ā™€ļøĀ Diversity and inclusion

We embrace diversity. We enrich our common values from different perspectives at Upflow. We are stronger together - not alike.

šŸ¤Ā Non-Violent Communication

Communication is our cultureā€™s keystone. Our communication is non-violent. We train every team member in non-violent communication (NVC) to better communicate and provide feedback. We build positive relationships with our teammates, customers, and vendors.

How we work together: our shared operating principles


Sharing common values is great. But embodying them day-to-day in a similar fashion is even more essential. Here are the core tenets describing the way we best work: the behaviors Upflow most encourages, values, rewards, and cares about. This is how we work together.

šŸ§¢Ā We radically own our duties

We take ultimate ownership of what we are responsible for delivering, explaining the goals and reasons for projects we own, involving and empowering others. We always come up with a recommendation and do not let things fall into the cracks or reject responsibility on someone else.

šŸ‘£Ā We work in small batches, with the long term in mind

We act today, not waiting for things to be perfect before moving forward or blocking the progression of a project for reasons that are not on the critical path. At the same time, we have tomorrow in mind,Ā inspiring ourselves from companies a few years ahead and backing our decision-making with data.

šŸ„‡Ā We act with intelligence and master our craft

We bring our experience and expertise, do the best we can in any type of work, raise the level of the team, and act with proactive curiosity. To remain best-in-class, we continuously improve, courseĀ correct rapidly, and do not repeat the same mistake or nourish the status quo.

šŸ’¬Ā We invest in communication with transparency and honesty

We make most information accessible to everyone, embracing our strong written culture and holding structured meetings. We strive for honesty, use non-violent communications, and do not leave things unsaid or sell things we do not have.

šŸ¤Ā We have each otherā€™s back

We act as a team and always put the group first, before the individuals. We are here for one another, give each other a hand, are curious about other teamsā€™ work and output, and stay coachable by positively welcoming feedback.